The PADI Story – Two Friends, a Bottle of Scotch and an Idea
The world’s largest scuba diving training organization, PADI was dreamed up in 1966 by two friends in Illinois over a bottle of Johnnie Walker. It’s true.
John Cronin, a scuba equipment salesman for U.S. Divers, and Ralph Erickson, an educator and swimming instructor, were concerned about the scuba diving industry. They felt that the scuba certification agencies that existed at the time were unprofessional, didn’t use state-of-the-art instruction, and made it unnecessarily difficult for people to enter the sport. John and Ralph knew there had to be a safer, easier way for people to learn to breathe underwater.
In 1966, John brought a bottle of Johnnie Walker Black Label and $30 US to Ralph’s Illinois apartment in Morton Grove. They decided it was time to start a scuba training organization. John insisted that the word “professional” be in the name of the company. Ralph wanted an “association of diving instructors.” After a few rounds of Scotch, the acronym PADI was born: Professional Association of Diving Instructors.
Their goal – give more people a chance to enjoy the underwater world by offering relevant, instructionally valid scuba diving training to create confident scuba divers who dive regularly.
The Underground Office
The initial start-up meetings took place at several restaurants in Morton Grove and Niles, Illinois. In a few months, Cronin finished a portion of the basement in his home on Main Street in Niles to become the headquarters for PADI. He eventually hired his next-door neighbor to be a part time secretary. His son, Brian, stuffed and sealed envelopes.
A Torched Logo
When they were struggling for a logo design, John mentioned he wanted something classy like the National Geographic look. Years later, in an interview, Ralph said that idea changed the way he was looking at this small two-man operation. At that moment, he could see a big vision for PADI. Ralph was responsible for putting together the first PADI logo – a diver with a torch in a globe. This logo was later refined into the well-known PADI logo of today.
In the early years, PADI grew slowly. In 1967, it introduced recreational diving’s first diver certification requirements, first advanced diver course and first specialty diver programs. By the late 1960s, PADI had 400 members, but it was still a struggling entity.
Cronin went to a huge National Sporting Goods Association show in New York City. While he was there he met with Paul Tzimoulis, who later became the editor of Skin Diver magazine. Paul suggested that PADI put the diver’s picture on the certification card. In 1968, PADI produced the first positive identification certification card with the diver’s photograph. It was a strategic move that helped PADI’s eventual global recognition.
John Cronin had been promoted to Sales Manager at U.S. Divers and had moved the family to Huntington Beach, California. In 1970, the PADI Office moved to California, USA.
Erickson developed a modular training program and it started to catch on. In 1972, the PADI Open Water Diver certification was launched as the preferred entry-level rating, with twice as many required open water dives as previous courses.
In the late 1970s and early ‘80s, PADI began creating its own integrated, multimedia student and instructor educational materials for each course. This development spawned an incredible growth period for PADI and made it unique from other agencies.
By the late 1980s, PADI was the leading scuba diving training organization in the world. With so many new people introduced to the activity, everyone at PADI felt a responsibility to teach divers about their interactions with the underwater world. Cronin knew PADI had a responsibility to protect the marine environment. John Cronin said:
“We want to feel that our children, their children and generations to come will be able to enjoy the underwater world that has given us so much. There are so many significant problems facing mankind, but as divers this is truly our cause. If scuba divers do not take an active role in preserving the aquatic realm, who will?”
Out of a true concern for the environment, the Project AWARE Foundation was formed.
In 2003, John Cronin passed away. His friend and PADI co-founder, Ralph Erickson, passed away three years later. They proudly carried PADI’s torch for many years before they confidently put it in the hands of today’s generation of PADI Professionals, who continue to introduce the world to scuba diving.
With close to 400 employees in PADI corporate offices around the world, the PADI organization works hard to be the best partner to its members and is committed to:
- Safe and responsible diver acquisition and retention.
- Quality member acquisition and retention.
- Financial prosperity.
- Worldwide alignment in message, products, systems and procedures.
The PADI Worldwide Executive team, led by Dr. Drew Richardson, President and CEO, ensure these promises are met.
- Purpose – PADI exists to develop programs that encourage and fulfill the public interest in recreational scuba diving and snorkeling worldwide.
- Vision – PADI intends to be the world leader in the educational development of scuba diving professionals and enthusiasts.
- Slogan – PADI – The Way the World Learns to Dive®
- Mission – We want to teach the world to scuba dive.
- Tasks, Goals and Purposes – PADI strives to be the world’s most respected and successful organization in recreational scuba diving and snorkeling. PADI is committed to product and service excellence, the professional growth and security of PADI Members and employees, healthy competition and partnership within the dive industry, and to providing training and opportunity for all who seek to enjoy and safely explore and protect our planet’s oceans, lakes and waterways.